The PR professional's handbook : powerful, practical communications / Caroline Black
Material type:
TextPublication details: Great Britain : Kogan Page Limited, c2014Description: vii, 366 pages ; 24 cmISBN: - 9780749468422
- HD 59 .B53 2014
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HD 59 .B53 2014 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009294 |
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| GC HD 53 .B47 2011 c.2 Innovation and entrepreneurship / | GC HD 5549 .P355 2014 Human resource management / | GC HD 588 .M8 1993 Discipline, grievance and dismissal / | GC HD 59 .B53 2014 The PR professional's handbook : powerful, practical communications / | GC HD 66 .M66 1995 The Hinds model of company success : how to overcome boredom through instant teams and transform your workplace / | GC HD 69 .T54 .S73 1990 Competing against time : how time-based competition is reshaping global markets / | GC HF 66.9 .A36 1993 Making it happen : managing performance at work / |
Includes bibliographical references and index.
The role and importance of public relations in organizations -- Key theories for public relations practitioners -- The professional public relations practitioner -- Planning and evaluating public relations -- Public relations, marketing and related disciplines -- Understanding audiences -- Using the right communications channels and tactics -- Creativity in public relations -- Visual communications -- Public relations essentials for issues, incidents and crises -- Essential skills for the PR practitioner
The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers role and importance of PR and communications in organizations, key theories for PR skills and related disciplines and communications channels and creativity.
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