The PR professional's handbook : (Record no. 11535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01551nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749468422 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59 .B53 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Black, Caroline |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The PR professional's handbook : |
| Remainder of title | powerful, practical communications / |
| Statement of responsibility, etc. | Caroline Black |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain : |
| Name of publisher, distributor, etc. | Kogan Page Limited, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 366 pages ; |
| Dimensions | 24 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD30.71 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role and importance of public relations in organizations -- Key theories for public relations practitioners -- The professional public relations practitioner -- Planning and evaluating public relations -- Public relations, marketing and related disciplines -- Understanding audiences -- Using the right communications channels and tactics -- Creativity in public relations -- Visual communications -- Public relations essentials for issues, incidents and crises -- Essential skills for the PR practitioner |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers role and importance of PR and communications in organizations, key theories for PR skills and related disciplines and communications channels and creativity. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | General Circulation | 04/14/2015 | Purchased - Amazon | 30.71 | GC HD 59 .B53 2014 | NULIB000009294 | 05/20/2025 | c.1 | 05/20/2025 | Books |