Consumer behavior : (Record no. 11002)

MARC details
000 -LEADER
fixed length control field 02162nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100654.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071315128
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.33.U6 .H39 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
Relator term author
245 #0 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins and David L. Mothersbaugh
250 ## - EDITION STATEMENT
Edition statement Twelfth Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. c2013
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 772 pages :
Other physical details illustrations ;
Dimensions 26 cm.
365 ## - TRADE PRICE
Price amount PHP2362
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Introduction -- Chapter 1. Introduction -- Part II. External Influences -- Chapter 2. Cross-cultural Variations in Consumer Behavior -- Chapter 3. The Changing American Society: Values -- Chapter 4. The Changing American Society: Demographics and Social Stratification -- Chapter 5. The Changing American Society: Subcultures -- Chapter 6. The American Society: Families and Households -- Chapter 7. Group Influence on Consumer Behavior -- Part III. Internal Influences -- Chapter 8. Perception -- Chapter 9. Learning, memory, and product positioning -- Chapter 10. Motivation, Personality, and Emotion -- Chapter 11. Attitudes and Influencing Attitudes -- Chapter 12. Self-Concept and Lifestyle -- Part IV. Consumer Decision Process -- Chapter 13. Situational Influences -- Chapter 14. Consumer Decision Process and Problem Recognition -- Chapter 15. Information Search -- Chapter 16. Alternative Evaluation and Selection -- Chapter 17. Outlet Selection and Purchase -- Chapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer Commitment -- Part V. Organizations as Consumers -- Chapter 19. Organizational and Buyer Behavior Part VI. Consumer behavior and marketing regulation -- Chapter 20. Marketing Regulation and Consumer Behavior
520 ## - SUMMARY, ETC.
Summary, etc. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMER BEHAVIOR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 01/08/2015 Purchased - Sketch Books, Inc. 2362.00   GC HF 5415.33.U6 .H39 2013 NULIB000008761 05/20/2025 c.1 05/20/2025 Books