Strategic brand management : building, measuring, and managing brand equity / Kevin Lane
Material type:
TextPublication details: Jurong, Singapore : Pearson/ Prentice-Hall, c2009Edition: Third EditionDescription: xxi, 692 pages : illustrations ; 26 cmISBN: - 9789810697402
- HD 69.B7 .K45 2009
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 69.B7 .K45 2009 (Browse shelf(Opens below)) | c.1 | Available | NULIB000008727 |
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
No cover image available |
|
|
||
| GC HD 66.C6 .W4 1992 Million dollar consulting : the professional's guide to growing a practice / | GC HD 66 .M46 2001 The 17 indisputable laws of teamwork : embrace them and empower your team / | GC HD 66 .P345 1994 Cross-functional teams : working with allies, enemies, and other strangers / | GC HD 69.B7 .K45 2009 Strategic brand management : building, measuring, and managing brand equity / | GC HD 69.B7 .T45 1999 Branding in Asia : the creation, development, and management of Asian brands for the global market / | GC HD 69 .H38 2012 Principles of small business management / | GC HD 69.P75 .B87 2013 Project management : planning and control techniques / |
Includes index.
Part 1. Opening perspectives -- Part 2. Identifying and establishing brand positioning and values -- Part 3. Planning and implementing brand marketing programs -- Part 4. Measuring and interpreting brand performance -- Part 5. Growing and sustaining brand equity -- Part 6. Closing perspectives.
There are no comments on this title.