Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereuxand Anne Peirson-Smith
Material type:
TextPublication details: [Place of publication not identifed] : [publisher not identified], c2009Description: unnumbered pagesISBN: - 9780470824306
- HD 59.6.P16 .D48 2009
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National University - Manila | LRC - Graduate Studies General Circulation | Master of Arts in Education - Education Management | GC HD 59.6.P16 .D48 2009 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000008526 | ||
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National University - Manila | LRC - Graduate Studies General Circulation | Gen. Ed - CEAS | GC HD 59.6.P16 .D48 2009 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000011257 |
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| GC HD 58.8 .C86 2011 Understanding organizational development / | GC HD 58.8 .C317 2015 Making sense of change management : a complete guide to the models, tools and techniques of organizational change / | GC HD 58.8 .H52 2012 Change management : the people side of change / | GC HD 59.6.P16 .D48 2009 c.2 Public relations in Asia Pacific : communicating effectively across cultures / | GC HD 62.4 .H37 2014 Managing cultural differences / | GC HD 31 .M43 2012 c.1 Management and organization theory : a Jossey-Bass reader / | GC HD 31 .M43 2012 c.2 Management and organization theory : a Jossey-Bass reader / |
Includes index.
Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific.
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