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Entrepreneurial management / Robert J. Calvin

By: Material type: TextTextPublication details: [New York] : [McGraw-Hill], c2002Description: vii, 295 pages ; 24 cmISBN:
  • 9781439272312
Subject(s): LOC classification:
  • HD 62.5 .C35 [2002]
Contents:
Part one : Finance and control -- Chapter 1 : Writing a business or strategic plan -- Chapter 2 : Proper financing -- Chapter 3 : Financial controls -- Part two : Marketing and sales -- Chapter 4 : Differentiation, target marketing, and target customers -- Chapter 5 : A cost-efficient, effective sales organization and marketing approach -- Chapter 6 : Inexpensively creating a demand for products and services -- Chapter 7 : Proper pricing -- Part three : Business development -- Chapter 8 : Buying an existing business -- Chapter 9 : Developing and introducing new products and services
Summary: Entrepreneurial management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.5 .C35 [2002] (Browse shelf(Opens below)) c.1 Available NULIB000008188

Entrepreneurial management /, Entrepreneurial

Includes index.

Part one : Finance and control -- Chapter 1 : Writing a business or strategic plan -- Chapter 2 : Proper financing -- Chapter 3 : Financial controls -- Part two : Marketing and sales -- Chapter 4 : Differentiation, target marketing, and target customers -- Chapter 5 : A cost-efficient, effective sales organization and marketing approach -- Chapter 6 : Inexpensively creating a demand for products and services -- Chapter 7 : Proper pricing -- Part three : Business development -- Chapter 8 : Buying an existing business -- Chapter 9 : Developing and introducing new products and services

Entrepreneurial management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.

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