Principles of marketing / (Record no. 12039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01202nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719802181 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12.P6 .Z37 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zarate, Cynthia A. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Cynthia A. Zarate |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines : |
| Name of publisher, distributor, etc. | C & E Publishing Inc., |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 113 pages : |
| Other physical details | illustrations ; |
| Dimensions | 21 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP198 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- PHILIPPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 07/27/2015 | Purchased - C&E | 198.00 | FIL HF 5415.12.P6 .Z37 2014 | NULIB000009798 | 05/20/2025 | c.1 | 05/20/2025 | Books |