Principles of marketing /
Zarate, Cynthia A.
Principles of marketing / Cynthia A. Zarate - Quezon City, Philippines : C & E Publishing Inc., c2014 - xiii, 113 pages : illustrations ; 21 cm.
Includes bibliographical references and index.
Chapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing.
This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students.
9789719802181
MARKETING -- PHILIPPINES
HF 5415.12.P6 .Z37 2014
Principles of marketing / Cynthia A. Zarate - Quezon City, Philippines : C & E Publishing Inc., c2014 - xiii, 113 pages : illustrations ; 21 cm.
Includes bibliographical references and index.
Chapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing.
This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students.
9789719802181
MARKETING -- PHILIPPINES
HF 5415.12.P6 .Z37 2014