E-marketing / (Record no. 11914)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01417nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712723520 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 .G37 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garcia, Leonardo R. Jr. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | E-marketing / |
| Statement of responsibility, etc. | Leonardo R. Garcia |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City, Philippines : |
| Name of publisher, distributor, etc. | Anvil Publications, |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 317 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP795 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING -- PHILIPPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 05/30/2021 | Purchased - NBS | 795.00 | FIL HF 5415.1265 .G37 2010 | NULIB000009673 | 05/20/2025 | c.1 | 05/20/2025 | Books |