E-marketing /
Garcia, Leonardo R. Jr.
E-marketing / Leonardo R. Garcia - Revised Edition. - Pasig City, Philippines : Anvil Publications, c2010 - ix, 317 pages : illustrations ; 26 cm.
Includes bibliographical references.
Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball.
This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea.
9789712723520
INTERNET MARKETING -- PHILIPPINES
HF 5415.1265 .G37 2010
E-marketing / Leonardo R. Garcia - Revised Edition. - Pasig City, Philippines : Anvil Publications, c2010 - ix, 317 pages : illustrations ; 26 cm.
Includes bibliographical references.
Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball.
This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea.
9789712723520
INTERNET MARKETING -- PHILIPPINES
HF 5415.1265 .G37 2010