Cases in strategic management /
Strickland, Alonzo J.
Cases in strategic management / A. J. Strickland and Arthur A. Thompson - Third Edition - Homewood, Illinois : BPI/Irwin, c1988 - xvi, 531 pages : illustrations ; 24 cm.
Includes index.
Part One. Introduction: getting ready to Conduct a Strategic Analysis -- Part Two. Cases in Strategic Management -- Section A. The Manager as Chief Strategies and Chief Strategy Implementer -- Section B. Strategic Analysis in Single-Business Companies -- Section C. Strategic Analysis in Diversified Companies -- Section D. Managing the Strategy Implementation Process.
The use of cases is rightly the heart and soul of today's courses in strategic management. We think you will find this collection of 26 cases to be appealing to students, stimulating to teach, and on target with respect to the leading problems and issues in strategy management. We have upped the number of cases from 23 to 26, and only six are holdovers from the previous edition, one of which has been extensively revised. As has been our tradition, we continue to feature cases that senior-level students can suitably handle and that concern well-known companies or situations students can readily identify with.
256060797
STRATEGIC MANAGEMENT -- CASE STUDIES
HD 30.28 .S77 1988
Cases in strategic management / A. J. Strickland and Arthur A. Thompson - Third Edition - Homewood, Illinois : BPI/Irwin, c1988 - xvi, 531 pages : illustrations ; 24 cm.
Includes index.
Part One. Introduction: getting ready to Conduct a Strategic Analysis -- Part Two. Cases in Strategic Management -- Section A. The Manager as Chief Strategies and Chief Strategy Implementer -- Section B. Strategic Analysis in Single-Business Companies -- Section C. Strategic Analysis in Diversified Companies -- Section D. Managing the Strategy Implementation Process.
The use of cases is rightly the heart and soul of today's courses in strategic management. We think you will find this collection of 26 cases to be appealing to students, stimulating to teach, and on target with respect to the leading problems and issues in strategy management. We have upped the number of cases from 23 to 26, and only six are holdovers from the previous edition, one of which has been extensively revised. As has been our tradition, we continue to feature cases that senior-level students can suitably handle and that concern well-known companies or situations students can readily identify with.
256060797
STRATEGIC MANAGEMENT -- CASE STUDIES
HD 30.28 .S77 1988