Strategic management : text and cases /
Dess, Gregory G.
Strategic management : text and cases / Gregory G Dess, Gerry McNamara and Alan B Eisner - Eighth edition. - New York : McGraw Hill Education, c2018 - xxxviii, 456 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1 Strategic Analysis -- 1 Strategic Management: Creating Competitive Advantages -- 2 Analyzing the External Environment of the Firm: Creating Competitive Advantages -- 3 Assessing the Internal Environment of the Firm -- 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Part 2 Strategic Formulation -- 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages -- 6 Corporate-Level Strategy: Creating Value through Diversification -- 7 International Strategy: Creating Value in Global Markets -- 8 Entrepreneurial Strategy and Competitive Dynamics -- Part 3 Strategic Implementation -- 9 Strategic Control and Corporate Governance -- 10 Creating Effective Organizational Designs -- 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- 12 Managing Innovation and Fostering Corporate Entrepreneurship -- Part 4 Case Analysis -- 13 Analyzing Strategic Management Cases.
Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.
9789353163532
STRATEGIC PLANNING
HD 30.28 .D47 2018
Strategic management : text and cases / Gregory G Dess, Gerry McNamara and Alan B Eisner - Eighth edition. - New York : McGraw Hill Education, c2018 - xxxviii, 456 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1 Strategic Analysis -- 1 Strategic Management: Creating Competitive Advantages -- 2 Analyzing the External Environment of the Firm: Creating Competitive Advantages -- 3 Assessing the Internal Environment of the Firm -- 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Part 2 Strategic Formulation -- 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages -- 6 Corporate-Level Strategy: Creating Value through Diversification -- 7 International Strategy: Creating Value in Global Markets -- 8 Entrepreneurial Strategy and Competitive Dynamics -- Part 3 Strategic Implementation -- 9 Strategic Control and Corporate Governance -- 10 Creating Effective Organizational Designs -- 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- 12 Managing Innovation and Fostering Corporate Entrepreneurship -- Part 4 Case Analysis -- 13 Analyzing Strategic Management Cases.
Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.
9789353163532
STRATEGIC PLANNING
HD 30.28 .D47 2018