Sports management and sports humanities /
Sports management and sports humanities /
edited by Kazuyuki Kanosue, Kohei Kogiso, Daichi Oshimi and Munehiko Harada
- Tokyo, Japan : Springer, c2015
- x, 202 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Part I : Sports management -- Part II : Sports economic and policy -- Part III : Sports humanities
The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy.
9784431553236
MEDICINE
GV 713 .S66 2015
Includes bibliographical references and index.
Part I : Sports management -- Part II : Sports economic and policy -- Part III : Sports humanities
The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy.
9784431553236
MEDICINE
GV 713 .S66 2015