Sales force management /
Johnston, Mark W.
Sales force management / Mark W. Johnston and Greg W. Marshall - Eleventh Edition - New York : Routledge, c2013 - xxix, 542 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part One. Formulation of a sales program -- Part Two. Implementation of the sales program -- Part Three. evaluation and control of the sales program.
9780415534628
SALES MANAGEMENT
HF 5438.4 .J64 2013
Sales force management / Mark W. Johnston and Greg W. Marshall - Eleventh Edition - New York : Routledge, c2013 - xxix, 542 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part One. Formulation of a sales program -- Part Two. Implementation of the sales program -- Part Three. evaluation and control of the sales program.
9780415534628
SALES MANAGEMENT
HF 5438.4 .J64 2013