Business research methods /
Cooper, Donald R.
Business research methods / Donald R. Cooper and Pamela S. Schindler - New York : McGraw Hill Education, c2014 - xxvi, 692 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Part I : Introduction to business research -- Part II : The Design of business research -- Part III : The Sources and collection of data -- Part IV : Analysis and presentation of data
Our book is designed for a one-semester course although under no circumstances is it imagined that the entire book be covered.
9789814646109
BUSINESS -- RESEARCH -- METHODOLOGY
HD 30.4 .C66 2014
Business research methods / Donald R. Cooper and Pamela S. Schindler - New York : McGraw Hill Education, c2014 - xxvi, 692 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Part I : Introduction to business research -- Part II : The Design of business research -- Part III : The Sources and collection of data -- Part IV : Analysis and presentation of data
Our book is designed for a one-semester course although under no circumstances is it imagined that the entire book be covered.
9789814646109
BUSINESS -- RESEARCH -- METHODOLOGY
HD 30.4 .C66 2014