| 000 | 00877nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100626.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780273779827 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .K68 2013 | ||
| 100 |
_aKotler, Philip _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong |
|
| 250 | _a14th Edition. | ||
| 260 |
_aBoston, Massachusetts : _bPearson, _cc2013 |
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| 300 |
_a636 pages : _billustrations ; _c26 cm. |
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| 365 | _bPHP778 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing. | ||
| 650 | _aMARKETING --TEXTBOOKS | ||
| 700 |
_aGary Armstrong _eco-author |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c9787 _d9787 |
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