| 000 | 00816nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100623.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789810698591 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .K68 2008 | ||
| 100 |
_aKotler, Philip _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong |
|
| 250 | _a12th Edition | ||
| 260 |
_aSingapore : _bPearson, _cc2008 |
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| 300 |
_axxxiii, 557 pages ; _c26 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | _aPart 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing. | ||
| 650 | _aMARKETING | ||
| 700 |
_aArmstrong, Gary _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c9651 _d9651 |
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