000			02712nam a2200229Ia 4500
003			NULRC
005			20250520100616.0
008			250520s9999 xx 000 0 und d
020			_a9781616890186
040			_cNULRC
050			_aNK 1173 .G73 2011
100			_aGranet, Keith. _eauthor
245		4	_aThe business of design : _bbalancing creativity and profitability / _cKeith Granet
260			_aNew York : _bPrinceton Architectural Press, _cc2011
300			_a208 pages : _bcolor illustrations ; _c26 cm.
365			_bPHP1680
504			_aIncludes index.
505			_aForeword -- Introduction -- 1. The foundation of a design business : Design education ; Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten business practices ; Interview with Michael Graves -- 2. Business and financial management : Financial tools ; Budgeting ; Contracts ; Managing profitability ; Interview with John Merrill -- 3. Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Finding a niche ; Learning how to say no ; Public relations ; Interview with A. Eugene Kohn -- 4. Human resources : Finding the right fit ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Firm structure ; Ownership transition ; Building a legacy firm ; Corporate retreats ; Interview with Victoria Hagan -- 5. Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication ; Interview with Richard Meier -- 6. Product development : Hiring a licensing agent ; Project-development process ; Negotiating the deal ; Managing the deal ; Licensing versus self-production ; Building your own brand -- Conclusion -- Acknowledgments -- Client list -- Index.
520			_aFor thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons.
650			_aDESIGN SERVICES
942			_2lcc _cBK
999			_c9367 _d9367