000			01948nam a2200253Ia 4500
003			NULRC
005			20250520100611.0
008			250520s9999 xx 000 0 und d
020			_a9780763796075
040			_cNULRC
050			_aGV 713 .P75 2012
100			_aMasteralexis, Lisa P. _eauthor
245		0	_aPrinciples and practice of sport management / _cLisa P. Masteralexis
250			_aFourth edition
260			_aSudbury, Massachusetts : _bJone and Bartlett Learning, _cc2012
300			_axii, 603 pages : _billustrations ; _c23 cm.
365			_bUSD53.99
504			_aIncludes index.
505			_a1. History of sport management -- 2. Management principles applied to sport management -- 3. Marketing principles applied to sport management -- 4. Financial and economic principles applied to sport management -- 5. Legal principles applied to sport management -- 6. Ethical principles applied to sport management -- 7. High school and youth sports -- 8. Collegiate sport -- 9. International sport -- 10. Professional sport -- 11. Sports agency -- 12. Facility management -- 13. Event management -- 14. Sport sales -- 15. Sport sponsorship -- 16. Sport communications -- 17. Sport broadcasting -- 18. Sport and new media -- 19. The sporting goods and licensed products industries -- 20. Golf and club management -- 21. Recreational sport -- 22. Strategies for career success.
520			_a From the basic knowledge and skill sets of a sport manager to current trends and issues in the sport management industry, Principles and Practice of Sport Management, Fourth Edition provides the foundation for students as they study and prepare for a variety of sport management careers. The editors and chapter contributors, all well-known sport industry professionals, show students how to apply their new knowledge
650			_aSPORTS ADMINISTRATION
700			_aBarr, Carol A.;Hums, Mary A. _eco-author;co-author
942			_2lcc _cBK
999			_c9138 _d9138