000			02070nam a2200253Ia 4500
003			NULRC
005			20250520100605.0
008			250520s9999 xx 000 0 und d
020			_a9781111821173
040			_cNULRC
050			_aHD 62.7 .M36 2012
100			_aPetty, J. William. _eauthor
245		0	_aManaging small business : _ban entrepreneurial emphasis / _cJ. William Petty [and three others]
250			_aInternational edition
260			_a[Australia] : _bSouth-Western, _cc2012
300			_axxiii, 817 pages : _bcolor illustrations ; _c28 cm.
365			_bUSD139.28
504			_aIncludes bibliographical references and index.
505			_aPART 1: Entrepreneurship: a world of opportunity - 1. The entrepreneurial life -- 2. Integrity and ethics of entrepreneurship -- PART 2: Starting from scratch or joining an existing business -- 3. Starting the business -- 4. Franchises and buyouts -- 5. The family business -- PART 3: Developing the new venture business plan -- 6. Creating business plans -- 7. The marketing plan -- 8. The organization of the business -- 9. The location plan -- 10. Financial statements -- 11. Projecting financial requirements -- 12. A firm's sources of financing -- 13. The harvest plan -- PART 4: Focusing on the customer: marketing growth strategies -- 14. Customer relationships -- 15. Product and supply chain management -- 16. Pricing and credit -- 17. Promotional planning -- 18. Global marketing -- PART 5: Managing growth in the small business -- 19. Professional management and leadership -- 20. Human resource management -- 21. Operations management -- 22. Managing the firm's assets -- 23. Risk management -- Cases -- Appendix A: Sample business plan -- Appendix B: Valuing a business
520			_aIts aim is to provide instruction and guidance that will greatly improve your odds for success towards its own entrepreneurial journey.
650			_aSMALL BUSINESS - MANAGEMENT
700			_aPalich, Leslie E. ;Hoy, Francis;Longenecker, Justin G. _ejoint author;joint author;joint author
942			_2lcc _cBK
999			_c8863 _d8863