000 01698nam a2200241Ia 4500
003 NULRC
005 20250520100605.0
008 250520s9999 xx 000 0 und d
020 _a9781408017999
040 _cNULRC
050 _aHD 62.7 .S76 2010
100 _aStokes, David.
_eauthor
245 0 _aSmall business manegement and entrepreneurship /
_cDavid Stokes and Nicholas Wilson
260 _aAndover :
_bCengage Learning Asia Pte Ltd,
_cc2010
300 _axvii, 477 pages ;
_c25 cm.
365 _bUSD107.76
504 _aIncludes index.
505 _aPart 1. Understanding small business and entrepreneurship -- 1. Small business in the economy -- 2. Entrepreneurship, the entrepreneur and the owner-manager -- 3. The small business and entrepreneurial environment -- 4. Innovation and the marketplace -- 5. Information and help -- Part 2. Creating the entrepreneurial small business -- 6. Business planning -- 7. Successful small business strategies -- 8. Start ups and franchises -- 9. Buying an existing business -- 10. Forming and protecting a business -- Part 3. Managing the entrepreneurial small business -- 11. Management of people and resources -- 12. Marketing -- 13. Money -- 14. Business exits and realizing value.
520 _aThis text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.
650 _aSMALL BUSINESS -- MANAGEMENT
700 _aWilson, Nicholas
_eco-author
942 _2lcc
_cBK
999 _c8862
_d8862