000 | 01698nam a2200241Ia 4500 | ||
---|---|---|---|
003 | NULRC | ||
005 | 20250520100605.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9781408017999 | ||
040 | _cNULRC | ||
050 | _aHD 62.7 .S76 2010 | ||
100 |
_aStokes, David. _eauthor |
||
245 | 0 |
_aSmall business manegement and entrepreneurship / _cDavid Stokes and Nicholas Wilson |
|
260 |
_aAndover : _bCengage Learning Asia Pte Ltd, _cc2010 |
||
300 |
_axvii, 477 pages ; _c25 cm. |
||
365 | _bUSD107.76 | ||
504 | _aIncludes index. | ||
505 | _aPart 1. Understanding small business and entrepreneurship -- 1. Small business in the economy -- 2. Entrepreneurship, the entrepreneur and the owner-manager -- 3. The small business and entrepreneurial environment -- 4. Innovation and the marketplace -- 5. Information and help -- Part 2. Creating the entrepreneurial small business -- 6. Business planning -- 7. Successful small business strategies -- 8. Start ups and franchises -- 9. Buying an existing business -- 10. Forming and protecting a business -- Part 3. Managing the entrepreneurial small business -- 11. Management of people and resources -- 12. Marketing -- 13. Money -- 14. Business exits and realizing value. | ||
520 | _aThis text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies. | ||
650 | _aSMALL BUSINESS -- MANAGEMENT | ||
700 |
_aWilson, Nicholas _eco-author |
||
942 |
_2lcc _cBK |
||
999 |
_c8862 _d8862 |