| 000 | 00805nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100605.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814416351 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 .I33 2012 | ||
| 100 |
_aIacobucci, Dawn _eauthor |
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| 245 | 0 |
_aMarketing management / _cDawn Iacobucci |
|
| 250 | _aSecond Edition. | Philippine Edition. | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2012 |
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| 300 |
_axi, 243 pages : _billustrations ; _c26 cm. |
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| 365 | _bPHP358 | ||
| 504 | _aIncludes index. | ||
| 505 | _aMarketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8856 _d8856 |
||