| 000 | 00733nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100605.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789810696894 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .L48 2012 | ||
| 100 |
_aLevens, Michael _eauthor |
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| 245 | 0 |
_aMarketing : _bdefined, explained, applied / _cMichael Levens |
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| 250 | _aSecond Edition | ||
| 260 |
_aBoston, Massachusetts : _bPrentice-Hall, _cc2012 |
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| 300 |
_axi, 371 pages : _billustrations ; _c27 cm. |
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| 365 | _bPHP650 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c8826 _d8826 |
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