000			01719nam a2200229Ia 4500
003			NULRC
005			20250520100604.0
008			250520s9999 xx 000 0 und d
020			_a9781118514450
040			_cNULRC
050			_aGT 3405 .A45 2013
100			_aAllen, Judy _eauthor
245		0	_aMarketing your event planning business : _ba creative approach to gaining the competitive edge / _cJudy Allen
260			_aMississauga : _bWiley, _cc2013
300			_axxii, 246 pages ; _c24 cm.
365			_bPHP2975
504			_aIncludes bibliographical references and index.
505			_aMaking yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
520			_a"Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: event planners; event planning management companies; suppliers; public relations, communications, and administrative professionals; and professionals in the hospitality, culinary, and travel industries."--Jacket.
650			_aSPECIAL EVENTS INDUSTRY -- MARKETING
942			_2lcc _cBK
999			_c8804 _d8804