| 000 | 00975nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100604.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789810697501 | ||
| 040 | _cNULRC | ||
| 050 | _aTX 911.3.M3 .K68 2010 | ||
| 100 |
_aKotler, Philip _eauthor |
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| 245 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen and James C. Makens |
|
| 250 | _aFifth Edition. | ||
| 260 |
_aBoston, Massachusetts : _bPearson, _cc2010 |
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| 300 |
_axxiii, 683 pages : _billustrations ; _c28 cm. |
||
| 365 | _bPHP598 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing | ||
| 650 | _aTOURISM -- MARKETING | ||
| 700 |
_aBowen, John T.;Makens, James C. _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8803 _d8803 |
||