000			01939nam a2200241Ia 4500
003			NULRC
005			20250520100604.0
008			250520s9999 xx 000 0 und d
020			_a9781111525224
040			_cNULRC
050			_aHD 69 .H38 2012
100			_aHatten, Timothy S. _eauthor
245		0	_aPrinciples of small business management / _cTimothy S. Hatten
250			_aFifth edition
260			_aAustralia : _bSouth-Western/ Cengage Learning, _cc2012
300			_axxv, 516 pages : _bcolor illustrations ; _c26 cm.
365			_bPHP7250
504			_aIncludes bibliographical references and index.
505			_aChapter 1: An overview of small business -- Chapter 2: Management, Entrepreneurship, and Ownership -- Chapter 3: Focusing on ethical issues and strategy -- Chapter 4: Creating the business plan -- Chapter 5: Deciding to franchise -- Chapter 6: Buying a business -- Chapter 7: Creating a business -- Chapter 8: Accounting basics -- Chapter 9: Financing your business -- Chapter 10: Legal issues -- Chapter 11: Strategy and research -- Chapter 12: Product -- Chapter 13: Place -- Chapter 14: Price and Promotion -- Chapter 15: The global environment -- Chapter 16: Small business management -- Chapter 17: Human resource management -- Chapter 18: Managing operations.
520			_aThe theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has been so important for businesses to hold a competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race.
650			_aSmall business - Management
942			_2lcc _cBK
999			_c8798 _d8798