| 000 | 00957nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100556.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a534042872 | ||
| 040 | _cNULRC | ||
| 050 | _aHM 263 .N49 1985 | ||
| 100 |
_aNewsom, Doug _eauthor |
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| 245 | 0 |
_aThis is PR : _bthe realities of public relations / _cDoug Newsom and Alan Scott. |
|
| 250 | _aThird Edition | ||
| 260 |
_aCalifornia : _bWadsworth Publishing Company, _cc1985 |
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| 300 |
_axix, 518 pages : _billustrations ; _c23 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment. | ||
| 520 | _aThis book is devoted to discussing what PR is and isn't, how it began and what it is today. | ||
| 650 | _aPUBLIC RELATIONS | ||
| 700 |
_aScott, Alan _eco-author |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c8417 _d8417 |
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