000			01392nam a2200229Ia 4500
003			NULRC
005			20250520100554.0
008			250520s9999 xx 000 0 und d
020			_a70440948
040			_cNULRC
050			_aHF 5721 .M87 1988
100			_aMurphy, Herta A. _eauthor
245		0	_aEffective business communications / _cHerta A. Murphy and Herbert W. Hildebrandt
250			_aFifth edition
260			_aManila, Philippines : _bPhilippine Graphic Arts, Inc., _cc1988
300			_axx, 730 pages; _c24 cm.
504			_aIncludes index.
505			_aPart One. Background for communicating -- Part Two. Major plans for letters and memos -- Part Three. Special messages -- Part Four. Reports -- Part Five. Oral communications -- Part Six. Significant concerns for effective business communication.
520			_aThis fifth edition, like its popular, widely adopted predecessors, emphasizes that the purpose and the receiver (audience) of every message should profoundly affect its content, organization, and style of presentation. In keeping with this theme, the book's broad subject matter is practical, ethical, and thorough. Condensed wherever possible, it is integrated with significant new materials, updates, and revisions. Its organization, visual aids, and clear conversational style make meaningful reading easy.
650			_aCOMMUNICATIONS
942			_2lcc _cBK
999			_c8302 _d8302