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| 005 | 20250520100554.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a395359368 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 6146 .H43 1987 | ||
| 100 |
_aHead, Sydney W. _eauthor |
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| 245 | 0 |
_aBroadcasting in America : _ba survey of electronic media / _cSydney W. Head and Christopher H. Sterling |
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| 250 | _aFIFTH EDITION | ||
| 260 |
_aBoston, Massachusetts : _bHoughton Mifflin Company, _cc1987 |
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| 300 |
_axxii, 604 pages : _billustrations ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1. Global Context -- Chapter 2. The Rise of Radio -- Chapter 3. From Radio to Television -- Chapter 4. Era of Electronic Media -- Chapter 5. Basic Physical Concepts -- Chapter 6. Technology of Traditional Broadcasting -- Chapter 7. Delivery, Distribution, and Storage -- Chapter 8. Stations, Systems, and Networks -- Chapter 9. Broadcast and Cable Advertising --Chapter 10. Other Economic Aspects of Electronic Media -- Chapter 11. Programming Problems, Processes, and Practices -- Chapter 12. Network Programs -- Chapter 13. Nonnetwork Programs -- Chapter 14. Audience Measurement and Testing -- Chapter 15. Social Consequences -- Chapter 16. Agencies of Control -- Chapter 17. FCC Administration of the Law -- Chapter 18. Freedom and Fairness -- Chapter 19. Future Prospects. | ||
| 520 | _aEven more than its predecessors, this edition of Broadcasting in America, which appears three decades after the first, has been heavily revised and updated - and this time restructured as well. These changes are due partially to our own evolving views of the field as well as to the substantial changes going on in the field itself. Starting with universally available broadcasting, we take a more unified approach to the many competing electronic media, dealing with them in an integrated fashion reflecting their true audience and marketplace interaction. Given the widespread use of broadcast content on newer delivery systems (most specifically including cable and videocassette recorders), "broadcasting" in this book's title and text now generally refers to all of the electronic media. | ||
| 650 | _aBROADCASTING | ||
| 700 |
_aSterling, Christopher H. _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8281 _d8281 |
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