000			01584nam a2200241Ia 4500
003			NULRC
005			20250520100552.0
008			250520s9999 xx 000 0 und d
020			_a675204747
040			_cNULRC
050			_aHF 5429 .L49 1986
100			_aLewison, Dale M. _eauthor
245		0	_aRetailing / _cDale M. Lewison and M. Wayne DeLozier
250			_aSecond Edition
260			_aColumbus : _bMerrill Publishing Company, _cc1986
300			_axvi, 780 pages : _bcolor illustrations ; _c26 cm.
504			_aIncludes index.
505			_aPart One. Discovering The World of Retailing -- Part Two. Environmental Scan: Analyzing The Environments of Retailing -- Part Three. Appraising The Retailer's Resources -- Part Four. Market Selection: Evaluating Retail Markets -- Part Five. Retail Mix Management: Implementing The Retailing Mix -- Part Six. Retail Careers: Evaluating Employment Opportunities.
520			_aCourses in retailing have never been stronger offerings than they are now. The popularity of courses such as retailing can be attributed to several factors, not the least of which is the job-oriented student. With the sellers' market of the '60s and '70s turning into the buyers' market of the '80's, students today are primarily concerned with getting a good job. The need for courses that enhance their chances of finding entry-level management positions goes a long way to explain the increases in course offerings and enrollments in retailing courses.
650			_aRETAIL TRADE
700			_aDeLozier, M. Wayne _eco-author
942			_2lcc _cBK
999			_c8205 _d8205