| 000 | 01039nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100552.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9814057355 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5438.4 .M65 1995 | ||
| 100 |
_aMolloy, Mary A. _eauthor |
||
| 245 | 4 |
_aThe Buck starts here : _bprofit-based sales & marketing made easy / _cMary A. Molloy and Michael K. Molloy |
|
| 260 |
_aOhio : _bThomson Executive Press, _cc1995 |
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| 300 |
_axii, 244 pages : _billustrations ; _c23 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls. | ||
| 520 | _aThis text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world. | ||
| 650 | _aSALES MANAGEMENT | ||
| 700 |
_aMolloy, Michael K. _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8193 _d8193 |
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