000			01398nam a2200229Ia 4500
003			NULRC
005			20250520100552.0
008			250520s9999 xx 000 0 und d
020			_a415327156
040			_cNULRC
050			_aHF 5429 .V35 2006
100			_aVarley, Rosemary _eauthor
245		0	_aRetail product management : _bbuying and merchandising / _cRosemary Varley
250			_aSecond edition
260			_aNew York : _bRoutledge, _cc2006
300			_axxvii, 263 pages : _billustrations ; _c26 cm.
504			_aIncludes index.
505			_a1. Introduction to Retail Product Management : Scope and Concepts -- 2. The Role of Retail Product Managers -- 3. Category Management -- 4. Product Range Planning and Selection -- 5. Supply Sources -- 6. Ordering Quantities and Stock Control -- 7. Managing the Response to Sales -- 8. Allocating Space to Products -- 9. Retail Design -- 10. Visual Merchandising -- 11. Communicating the Product Offer -- 12. Evaluating Retail Product Management Performance -- 13. Product Management in Non-Store Retailing -- 14. International Retail Product Management
520			_aThis text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management
650			_aRETAIL TRADE
942			_2lcc _cBK
999			_c8188 _d8188