| 000 | 01174nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100552.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a23845902 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.3 .M69 1987 | ||
| 100 |
_aMowen, John C. _eauthor |
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| 245 | 0 |
_aConsumer behavior / _cJohn C. Mowen |
|
| 260 |
_aNew York : _bMacmillan Publishing Company, _cc1987 |
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| 300 |
_axvi, 687 pages : _billustrations ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart I. Individual Consumer Processes -- Part II. The Consumer Environment -- Part III. Public Policy and Managerial Implications of Consumer Behavior. | ||
| 520 | _aBecause all of us are consumers, students bring to class an intrinsic interest in the study of consumer behavior. Targeted to the introductory student, a major goal of the text is to retain this enthusiasm by presenting concepts and theories within the context of interesting managerial and experiential examples. This approach has resulted in a comprehensive and accurate text that avoids the jargon and dryness of the journal articles on which it is based. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8181 _d8181 |
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