000			01561nam a2200217Ia 4500
003			NULRC
005			20250520100552.0
008			250520s9999 xx 000 0 und d
020			_a675098475
040			_cNULRC
050			_aHF 5415.2 .D63 1982
100			_aDodge, H. Robert _eauthor
245		0	_aMarketing research / _cH. Robert Dodge
260			_aOhio : _bCharles E. Merrill Publishing Company , _cc1982
300			_aviii, 530 pages : _billustrations ; _c26 cm.
504			_aIncludes index.
505			_aPart I. Developing Research Framework -- Part II. Types of Data -- Part III. Sampling -- Part IV. Data Collection -- Part V. Analysis -- Part VI. Interpretation -- Part VII. Applications of Marketing Research.
520			_aThe objective of this basic text in marketing research is to provide students with a learning framework to study the practice of marketing research. By design the text is structured to incorporate the maximum amount of information from actual marketing research. This will give students a sense of the practice of marketing research in addition to an understanding of the field. For example, supplementary readings about practitioners serve as prologues to the chapters. These prologues provide interesting examples from actual experience. In addition, the text includes materials used in practice such as interviewing instructions and descriptions of testing procedures, examples to explain concepts and applications, and cases drawn from actual research projects.
650			_aMARKETING RESEARCH
942			_2lcc _cBK
999			_c8180 _d8180