000			01621nam a2200229Ia 4500
003			NULRC
005			20250520100551.0
008			250520s9999 xx 000 0 und d
020			_a256068658
040			_cNULRC
050			_aHF 5415.3 .M369 1990
100			_aMcCarthy, E. Jerome _eauthor
245		0	_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy and William D. Perreault
250			_aTenth edition
260			_aHomewood, Illinois : _bIrwin Inc., _cc1990
300			_axviii, 734 pages : _bcolor illustrations ; _c27 cm.
504			_aIncludes index.
505			_aMarketing's role in society -- Marketing's role within the firm -- Finding target market opportunities with market segmentation -- Evaluating opportunities in uncontrollable environments -- Getting information for marketing decisions -- Demographic dimensions of the U.S. consumer market -- Behavioral dimensions of the consumer market -- Industrial and intermediate customers and their buying behavior -- Elements of product planning -- Product management and new-product development -- Place and development of channel systems -- Retailing -- Wholesaling -- Physical distribution -- Promotion:introduction -- Personal selling -- Mass selling -- Pricing objectives and policies -- Price setting in the real world -- Planning and implementing marketing programs -- Controlling marketing plans and programs -- Marketing strategy planning for international markets -- Marketing in a consumer-oriented society : appraisal and challenges
650			_aMARKETING
700			_aPerreault, William D. _eco-author
942			_2lcc _cBK
999			_c8146 _d8146