| 000 | 01272nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a039536938X | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 .P75 1989 | ||
| 100 |
_aPride, William M. _eauthor |
||
| 245 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride and O. C. Ferrell |
|
| 250 | _aSixth Edtition | ||
| 260 |
_aBoston, Massachusetts : _bHoughton Mifflin Company, _cc1989 |
||
| 300 |
_axxxiv, 818 pages : _bcolor illustrations ; _c26 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart I. An Analysis of Marketing Opportunities -- Part II. Product Decisions -- Part III. Distribution Decisions -- Part IV. Promotion Decisions -- Part V. pricing Decisions -- Part VI. Marketing Management -- Part VII. Selected Applications. | ||
| 520 | _aA marketing textbook must change often to keep pace with new developments in the teaching and practice of marketing. In this edition, we focus on the concepts most relevant to the development and implementation of marketing strategies. To make the sixth edition as informative, accessible, complete, and interesting as possible. | ||
| 650 | _aMARKETING | ||
| 700 |
_aFerrell, O. C. _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8128 _d8128 |
||