| 000 | 01392nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.12.P5 .P75 1987 | ||
| 100 |
_aEvangelista, Felicitas U. _eauthor |
||
| 245 | 0 |
_aPrinciples of marketing management / _cFelicitas U. Evangelista [and six others]. |
|
| 260 |
_aMandaluyong City, Philippines : _bNational Book Store, _cc1987 |
||
| 300 |
_axx, 606 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics. | ||
| 520 | _aThis book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach. | ||
| 650 | _aMARKETING | ||
| 700 |
_aClemente, Jr., Dominador A.;Sicat, Nadine Michelle M.;Dacanay, Alma C.;Anonuevo, Maria Victoria E.;Zarate, Elizabeth M.;Salazar, Jr., Melito S. _eco-author;co-author;co-author;co-author;co-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8117 _d8117 |
||