| 000 | 00635nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a23231505 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 .C64 1989 | ||
| 100 |
_aCohen, William A. _eauthor |
||
| 245 | 4 |
_aThe practice of marketing management : _banalysis, planning and implementation / _cWilliam A. Cohen |
|
| 260 |
_aNew York : _bMacmillan Publishing Company, _cc1989 |
||
| 300 |
_axix, 675 pages : _bcolor illustrations ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8111 _d8111 |
||