| 000 | 00929nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100551.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a23344016 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .E86 1990 | ||
| 100 |
_aEvans, Joel R. _eauthor |
||
| 245 | 0 |
_aMarketing / _cJoel R. Evans and Barry Berman |
|
| 250 | _aFourth edition | ||
| 260 |
_aNew York : _bMacmillan Publishing Company, _cc1990 |
||
| 300 |
_axxix, 780 pages : _bcolor illustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management | ||
| 650 | _aMARKETING | ||
| 700 |
_aBerman, Barry _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8110 _d8110 |
||