000			01883nam a2200229Ia 4500
003			NULRC
005			20250520100551.0
008			250520s9999 xx 000 0 und d
020			_a9814119962
040			_cNULRC
050			_aHF 5415 .K87 2002
100			_aKotler, Philip _eauthor
245		0	_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong
250			_aNinth edition / Low Price Edition
260			_aUnited States of America : _bPearson Education South Asia Pte Ltd., _cc2002
300			_axxxi, 785, 53 pages : _bcolor illustrations ; _c28 cm.
504			_aIncludes index.
505			_aI. Understanding marketing and the marketing process -- Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- II. Developing marketing opportunities and strategies -- Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- III. Developing the marketing mix -- Product and services strategy -- New-product development and product life-cycle strategies -- Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- IV. Managing marketing -- Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics
650			_aMARKETING
700			_aArmstrong, Gary _eco-author
942			_2lcc _cBK
999			_c8106 _d8106