000			00956nam a2200229Ia 4500
003			NULRC
005			20250520100550.0
008			250520s9999 xx 000 0 und d
020			_a673159256
040			_cNULRC
050			_aHF 5415 .M835 1985
100			_aMurphy, Patrick E. _eauthor
245		0	_aMarketing / _cPatrick E. Murphy
260			_aGlenview, Illinois : _bScott, Foresman and Company, _cc1985
300			_axvi, 654 pages : _billustrations ; _c32 cm
504			_aIncludes index.
505			_aMarketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
520			_aThis book represents our thinking developed over a number of years of teaching students in their first course on the subject.
650			_aMARKETING
700			_aEnic, Ben M. _eco-author
942			_2lcc _cBK
999			_c8100 _d8100