| 000 | 00919nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250614091650.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9812403132 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .L218 2001 | ||
| 100 |
_aLamb, Charles Jr. W. _eauthor |
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| 245 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. |
|
| 250 | _aSecond edition | ||
| 260 |
_aAustralia : _bSouth-Western College Pub., _cc2001 |
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| 300 |
_axxviii, 579 pages : _billustrations ; _c26 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aPart 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts | ||
| 650 | _aMARKETING | ||
| 700 |
_aHair, Joseph Jr. F. _eco-author |
||
| 700 |
_aMcDaniel, Carl _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8097 _d8097 |
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