000			02667nam a2200217Ia 4500
003			NULRC
005			20250520100550.0
008			250520s9999 xx 000 0 und d
020			_a801636272
040			_cNULRC
050			_aHF 5351 .N53 1987
100			_aNickels, William G. _eauthor
245		0	_aUnderstanding business / _cWilliam G. Nickels
260			_aSt. Louis, Missouri : _bIrwin Inc., _cc1987
300			_axxix, 717 pages : _bcolor illustrations ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aPart I. Business trends and the economic environment -- Part II. Business formation -- Part III. Fundamentals of marketing -- Part IV. Management -- Part V. Management of human resources -- Part VI. Accounting and finance -- Part VII. Risk management, ethics, and international business.
520			_aThe extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Powerweb, as well as other exciting instructor support tools. In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. No one can deny the unique perspective this author team has to offer. Bill Nickels is a 4-year school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher, Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market.
650			_aBUSINESS
942			_2lcc _cBK
999			_c8092 _d8092