| 000 | 01008nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a256132216 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .B13 1994 | ||
| 100 |
_aBerkowitz, Eric N. _eauthor |
||
| 245 | 0 |
_aMarketing / _cEric N. Berkowitz, Steven W Hartley, Roger A Kerin and William Rudelius |
|
| 250 | _aFourth edition | ||
| 260 |
_a[Illinois] : _bIrwin Inc., _cc1994 |
||
| 300 |
_axxviii, 787 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings | ||
| 650 | _aMARKETING | ||
| 700 |
_aKerin, Roger A. ;Hartley, Steven W.;Rudelius, William _eco-author;co-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8071 _d8071 |
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