| 000 | 01045nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9812471359 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5413.32 .S33 2004 | ||
| 100 |
_aSchiffman, Leon G. _eauthor |
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| 245 | 0 |
_aConsumer behavior / _cLeon G. Schiffman and Leslie Lazar Kanuk |
|
| 250 | _aEighth edition | ||
| 260 |
_aNew Jersey : _bPrentice Hall International Inc., _cc2004 |
||
| 300 |
_axxiv, 587 : _bcolor illustrations ; _c27 cm. |
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| 505 | _aPart I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process. | ||
| 520 | _athis book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 700 |
_aKanuk, Leslie Lazar _eco-author |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c8067 _d8067 |
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