| 000 | 00691nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780030894008 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .B87 1975 | ||
| 100 |
_aBuskirk, Richard H. _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cRichard H. Buskirk |
|
| 250 | _aFourth Edition | ||
| 260 |
_aIllinois : _bThe Dryden Press, _cc1975 |
||
| 300 |
_a781 pages ; _c23 cm. |
||
| 504 | _aIncludes index. | ||
| 520 | _aThe text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8066 _d8066 |
||