000			01371nam a2200217Ia 4500
003			NULRC
005			20250520100550.0
008			250520s9999 xx 000 0 und d
020			_a136927645
040			_cNULRC
050			_aHF 5415.B623 1981
100			_aBrannen, William H. _eauthor
245		0	_aPractical marketing for your small retail business / _cWilliam H. Brannen
260			_aNew Jersey : _bPrentice-Hall, _cc1981
300			_avii, 232 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
505			_aYou and small business retailing -- A framework for your retail marketing strategy -- How to define your target market -- How to deal with your business environment -- How to plan your retail product strategy -- How to plan your retail place strategy -- How to plan your retail price strategy -- How to plan you retail people strategy -- How to fit it all together : your total retail marketing strategy -- How to manage your retail marketing program
520			_aIf you are interested in small business retailing, this book was written for you. It is a marketing book for small retailers of consumer goods and services. It adapts the consumer-oriented marketing concept (which has proven so successful for many large firms) to fit the needs of small retailers.
650			_aMARKETING
942			_2lcc _cBK
999			_c8065 _d8065