000			01544nam a2200229Ia 4500
003			NULRC
005			20250520100550.0
008			250520s9999 xx 000 0 und d
020			_a8126904887
040			_cNULRC
050			_aHF 5413.13 2005
100			_aLoudon, David _eauthor
245		0	_aMarketing management : _btext and cases / _cDavid L. Loudon, Robert E. Stevens and Bruce Wrenn
260			_aNew York : _bAtlantic Publishing Group, Inc., _cc2005
300			_axiii, 373 pages ; _c22 cm.
504			_aIncludes index.
505			_aChapter 1. The Marketing Management Process -- Chapter 2. Customer Analysis -- Chapter 3. Competitive Analysis -- Chapter 4. Financial Analysis for Marketing Decisions -- Chapter 5. Marketing Planning: Strategic Perspectives -- Chapter 6. Marketing Planning: Operational Perspectives -- Chapter 7. Implementing Marketing Plans -- Chapter 8. Evaluation and Control of Marketing Activities
520			_aOriginally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.
650			_aMARKETING
700			_aStevens, Robert E.;Wrenn, Bruce _eco-author;co-author
942			_2lcc _cBK
999			_c8064 _d8064