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020 _a72464267
040 _cNULRC
050 _aHD 9980.5 .D388 2003
100 _aDavis, Mark M.
_eauthor
245 0 _aManaging services :
_busing technology to create value /
_cMark M. Davis
260 _a[New York] :
_bMcGraw Hill Education,
_cc2003
300 _axvii, 443 pages :
_billustrations ;
_c27 cm
504 _aIncludes index.
505 _aPart one: The contemporary service environment -- Part two: Strategy and system design -- Part three: Managing services
520 _aManaging Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist.
650 _aSERVICE INDUSTRIES -- TECHNOLOGICAL INNOVATIONS -- MANAGEMENT
942 _2lcc
_cBK
999 _c7932
_d7932