| 000 | 02245nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100547.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a131101714 | ||
| 040 | _cNULRC | ||
| 050 | _aHE 8700.7 .B35 1983 | ||
| 100 |
_aBaldwin, Thomas F. _eauthor |
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| 245 | 0 |
_aCable communication / _cThomas F. Baldwin and D. Stevens McVoy |
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| 260 |
_aNew Jersey : _bPrentice-Hall, _cc1983 |
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| 300 |
_axv, 416 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aPart I. Technology -- Chapter 1, Introduction -- Chapter 2. Headend -- Chapter 3.Distribution Plant -- Chapter 4. Home Drop -- Chapter 5. Two-Way Technology -- Part II. Services -- Chapter 6. Over-the-Air, Access, Community, and Automated Channels -- Chapter 7. Satellite-Delivered Programming -- Chapter 8. Pay Television -- Chapter 9. Two-Way Service -- Part III. Public Policy -- Chapter 10. Federal and State Policy -- Chapter 11. Franchising -- Part IV. Organization and Operation -- Chapter 12. Ownership -- Chapter 13. Audience and Programming -- Chapter 14. Marketing and Advertising -- Chapter 15. Business Operation -- Part V. The Future -- Chapter 16. Impact of New Communication Technologies. | ||
| 520 | _aThis book is written for all those who have a need or a desire to learn about the cable communications industry college students studying communication and communication systems; professionals in cable and the other communication industries seeking a single source of information about all the aspects of cable; citizens and government officials active in franchising, supervision of franchises, and refranchising; investors looking for an overview of this industry that will need substantial new capital in the next few years; producers of programs for cable; and finally, the general reader with an interest in communication. To the general reader, we suggest that cable is a fascinating industry with a potentially significant role to play in human communication. Widespread knowledge of this communication system, still in its formative stages, is probably necessary to the fulfillment of its promise. | ||
| 650 | _aCABLE TELEVISION | ||
| 700 |
_aMcVoy, D. Stevens _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c7909 _d7909 |
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